Let’s face it, marketing isn’t your jam, right?
You’re damn good at what you do, no question. But being awesome at your craft doesn’t mean clients are banging down your door.
Bottom line? You need clients, and you need them now.
Whether you’re just starting out or you’ve been at it for a while, the truth is you need a marketing plan to bring in clients. And yeah, I know, it’s a total headache.
Build a website? Sure, easy. You can slap something together on Wix in no time. Open a Facebook page, spam your friends in local groups… no big deal, right?
And here’s the typical message you end up blasting out:
Hey everyone! I’ve got a business!
I can do this and that for you.
I’m cheaper than the competition, and I’ll give you top-notch quality!
Come on, buy from me!
Then you wait. You get a few bites, someone asks for a quote, and then—poof—they’re gone.
Think the price is the issue? Easy, throw in a discount!
"Hey folks, It's me. Again! I have a fantastic offer for the first buyers. $50 discount!"
You get some customers, it seems to work. What is important is to get some work and the always blessed You get a few clients, and hey, it seems to be working. Just enough to keep you busy, right? And you’re banking on that magical word-of-mouth will do the rest.
But here’s the thing, this "strategy" has holes all over it. Sure, you make some cash, but deep down, you know this isn’t gonna work long-term.
And let’s be real. It’s exhausting.
Like, seriously stressful.
Trust me, I’ve been there. I’ve walked that same path
and I see businesses fall into the same trap all the time.
That’s why I dove into marketing years ago. What frustrates me the most? Everyone tells you what to do, but no one shows you how!
I hated it. It’s not fair, and it’s not how it should be.
That’s why I launched Planet Marketing, a place where I share marketing tips you can actually use. No fluff, just real stuff you can apply to your business for results.
You’d be surprised how a few simple tips can make running your business a whole lot easier. Honestly, some of them are so straightforward, you’ll think it’s too good to be true.
Give it a shot, and let me know what you think.
I know what you’re thinking right now!
Where is the catch? What are you trying to sell me!?
Yes, I’m in business like you. I help businesses like yours to implement better marketing strategies.
It’s a win-win situation. I help you to make more money and I get paid.
I help you to target your ideal customers and avoid losing money selling at lower prices, but more than anything I help you to save time, energy, and avoid stress.
Spamming every day in the local business Facebook groups or sending flyers around because everyone does that is a waste of money and energy if you are not doing it in the right way.
Let me tell you one thing.
Dealing with people not in your target is a huge waste of money.
Your business can do better
You are a problem solver. Your business improves people’s lives, you have the moral obligation to do better, to get more customers.
You deserve it.
You deserve a customer that understands the value without asking for a discount.
Would it be wonderful to have a customer that is happy to pay what you ask?
Would it be wonderful to have a customer that understands the value of your work?
Yes, It is possible. Bu only if you put in place the right marketing strategy for your business.
You can get educated customers that are happy to pay you what you ask and also refer you to their relatives and friends.
And I can tell you right now that making a fancy website with quality written in every paragraph is not a marketing strategy.
I see many websites of small businesses like yours and when I read what they write I ask myself: "Do they talk this way when they deal with a customer?”
I know that the web agency wants to sell the tools: SEO, keywords, WordPress, this and that… all beautiful things, but they must be part of a strategy. They are not the strategy. Those are the products that the web agencies sell to you, telling you need them and yes, sometimes it works.
The truth is that whatever tool you use is fine but only after you solve the core issue.
Your website, your emails, your brochure, your flyers, your phone calls… everything that applies to your marketing strategies must answer the ultimate and most important question.
A question that every potential customer has in their mind: “Why should I buy from you and not from your competitors?”
Let me ask you something.
What happens if a competitor enters the market with a good marketing strategy?
What happens to your business? Are you ready to compete? What will you do?
Making an offer to everyone? Be cheaper than your competitor?
Being cheaper is a strategy that you can’t afford and your customers know that.
If you cut your margin, you have to do something to stay afloat.
You have to cut somewhere and you suffer. You need more customers to keep the profit as before, but you have less time.
Let me tell you a story.
I’m Italian, I grew up there and you know that we invented the gelato back there. In Italy, there are thousands of "gelaterie".
In my little town of fifty thousand people, there are at least dozens of gelato shops and the quality is simply amazing.
Many years ago I was walking in the main street and I noticed many people crowded in front of a new “gelateria”. I have never seen so many people waiting for a scoop of gelato.
It was a hot summer evening and you can imagine how it ended. I joined the crowd and I waited. It took me 25 minutes to get served. During the waiting, I noticed that every marketing message in the shop was answering the question “Why should I buy the gelato here and not elsewhere”. There weren’t so many flavors available because they only produced 6 flavors.
“Pistacchio e nocciola” I said.
The taste was insane. The best gelato I ever had. I still remember it.
The price? Double the average gelato in the town.
Of course. No discount. No offer.
I became their best customer.
That brand of gelato opened in 42 different countries in a few years.
That’s the power of a good marketing strategy.
The problem is that marketing is counter-intuitive.
The logic says to you that it is very simple: I just tell what I do and if someone needs it they will buy it because I’m more convenient.
If you feel that this is you, I can help you.
I want to help you grasp some marketing that you can apply to your strategy.
Here is how:
First: subscribe to Planet Marketing, the free newsletter where I publish articles that can help you to improve your marketing strategy.
Then, book a free consultation, with the button below. You can choose when to get my call and we will talk about your marketing.
The call is usually between 30 to 60 minutes and worth $500.
Why should I book a consultation with you?
Because I’ll promise to tell you what you need even if I’m not selling it.
My goal is to improve your life, not sell my services.
If my services are what you need, then I’ll offer exactly what you need, no more and no less.
Be aware, we can’t help every business. There are some criteria that you must match.
We guarantee our work only if we see that your business can position itself in the market.
Marketing has specific rules and your business must follow them. We can help you, but we can’t do miracles, even if we try hard.
